Social media plan Essay Example | Topics and Well Written Essays - 1500 words

Social media plan - Essay Example In principle, numerous firms have embraced the intensive use of the internet for online business operations. The online market is already flooded with firms, which contest for brand recognition and customer loyalty. In addition, with the constant advancements in IT, internet marketing has opened numerous marketing prospects and has become the trend for a number of companies. Gaining competitive advantage being the target of every firm, a well-organized online marketing strategy is critical for the success of the French bookshop. The proposal assumes that the clients know the firm’s products and care about its products. The other assumption is that the Consumers know the products they want and have time to research on the available products. The plan also assumes that consumers will find the entire French Bookshop’s information on the digital landscape. In addition, the clients are assumed to make rational decisions in purchasing the firm’s products. The proposal also assumes that the clients will market the organization’s products by spreading the information about the products of the firm. Studies indicate increasing trends in the online markets within emerging economies. The use of the mobile devices and internet technology has also increased among the younger generation. The firm will take advantage of these inclinations to introduce new products in the target market and create a global brand for its new products (Kotler & Armstrong, 2013). Therefore, the target market for the French Bookshop will mainly consist of young people between the ages eighteen and forty years. The market will consist of individuals who are young, outgoing and full of life. In addition, the French Bookshop will utilize premium tactics to appeal to the specific consumer division thereby augmenting the volume of sales. Studies show that the younger populace between the ages of 24 and

Northcentral's Expectation Research Paper Example | Topics and Well Written Essays - 1000 words

Northcentral's Expectation - Research Paper Example Introduction It is important for the researchers to clearly differentiate and distinguish the quantitative research method and qualitative research method. In order to make sure that the research is properly carried out and the stated aim and objectives are fulfilled in effective and efficient manner, it is essential for the researcher to carefully select the research method. For this purpose, the researcher should be able to clearly distinguish the two research methods from each other. The qualitative research method is descriptive as it focus on depth and details, on the other hand quantitative research method is precise as it focus on the quantity. The research designs in the quantitative research method are more formal and use more numbers and statistics. Apart from this the quantitative research designs are designed for the statistical treatment and analysis. On the other hand, the qualitative research method and designs focus more on different informal sources like words, image s and other things. This in turn, allow the researcher to get hold of the topic being investigated on more personal level. It is also important to acknowledge here that some researchers often use a mix method approach in which both quantitative and qualitative research methods are used. ... For this purpose, researchers also take help from different statistical tests. The numbers are interpreted with the help of different mathematical and statistical techniques for example, mean, frequency, z-score test, and many other. In order to increase the generalization of the research study, there should be large amount of information or data. Researchers normally use different well structured questionnaires and surveys in order to gather quantitative data. Along with this the experimental studies are also common in order to identify and establish causal relationship between difference variables. These experiments are either performed in controlled setting or non controlled setting (Creswell, 2007). In order to come up with the problem statement in the quantitative research study it is first essential to identify different variables which includes confounding variables, covariates, mediating variables, dependent variable, independent variable, etc. Along with this in quantitative research study the researcher has to come up with different research questions and the related proposed hypothesis. The researcher should make sure that the research questions and hypothesis are formulated in such a manner that they are aligned with the problem statement of the research study. Hypotheses are only formulated in the quantitative research study or mix method research study. The quantitative research study focuses on exploring the direct relationship between two or more variables with the help of different tests and experiments. For this reason, in quantitative research studies and mix method research studies it is essential for the researcher to present the operational definition of the